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Have You Been Nudged Today?

As I am listening to the audio version of the book “Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard H. Thaler and Cass R. Sunstein, I am beginning to notice the numerous daily “nudges” we experience, and have become accustomed to.

I drive to work and turn my car’s ignition off, and I hear a beep indicating that my headlights are on. I go to the ATM on my way back home to withdraw some cash, and it insists that I take my card out before it puts money out.

These little things, seen as nudges as the authors describe, seem quite interesting from that perspective.

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