{"id":314,"date":"2008-11-08T01:37:09","date_gmt":"2008-11-08T08:37:09","guid":{"rendered":"http:\/\/blog.technicalley.com\/?p=314"},"modified":"2008-11-08T01:37:09","modified_gmt":"2008-11-08T08:37:09","slug":"book-review-the-tipping-point-by-malcolm-gladwell","status":"publish","type":"post","link":"https:\/\/technicalley.com\/central\/blog\/2008\/11\/08\/book-review-the-tipping-point-by-malcolm-gladwell\/","title":{"rendered":"Book Review: &quot;The Tipping Point&quot; by Malcolm Gladwell"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>The Tipping Point: How Little Things Can Make A Big Difference<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>by Malcolm Gladwell<\/strong><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"float: left; border: 0; margin: 20px;\" src=\"https:\/\/technicalley.com\/central\/wp-content\/uploads\/2008\/11\/tippingpoint_book.jpg\" alt=\"\" width=\"138\" height=\"240\" \/> After <a href=\"http:\/\/blog.technicalley.com\/audible-books-can-make-your-commute-a-pleasure\/\">listening <\/a>to this book twice, I am beginning to appreciate how seemingly miniscule things often change the outcome in many situations. We tend to focus on the &#8220;big&#8221; things and wonder why something didn&#8217;t quite turn out as expected. Why do some products make it big, while others that are equally good or even better don&#8217;t? Why are some TV shows more successful than others? Why are some able to mobilize masses and others not?<\/p>\n<p style=\"text-align: left;\">Malcolm Gladwell builds his theory with examples and some terms that he defines. TV shows that are popular with kids need to have that <em>stickiness <\/em>factor that makes kids want to watch them again and again. It is the same <em>stickiness<\/em> that leads to addictions such as smoking.<\/p>\n<p style=\"text-align: left;\">Then there are people who just seem to know everyone, and these are the <em>connectors<\/em>. They bring people together. They are the pyramids of social networks. They can influence a large number of people with a new idea.<\/p>\n<p style=\"text-align: left;\">And there are the <em>mavens<\/em>, the quintessential experts, who seem to know every trick in the book: the best hotels to stay in, the best car deals and when to buy, and the best TV on sale. They want to help everyone with what they know; everyone looks up to them.<\/p>\n<div id=\"amzn-assoc-ad-203232ee-a993-4d2f-8b12-7c3fd453a098\"><\/div>\n<p><script async=\"\" src=\"\/\/z-na.amazon-adsystem.com\/widgets\/onejs?MarketPlace=US&amp;adInstanceId=203232ee-a993-4d2f-8b12-7c3fd453a098\"><\/script><\/p>\n<p style=\"text-align: left;\">When you have an idea or a trend aided by some factors that make it <em>sticky<\/em>, and backed by the right mix of <em>mavens <\/em>and <em>connectors<\/em>, the scale tips in its favor, and it becomes a <em>social epidemic<\/em>. How did Hush Puppies become a super brand of shoes? Why did a single incident of suicide in Micronesia lead to a wave of suicides over the years? What does the Columbine High School shooting have in it that led to so many similar attempts in other schools?<\/p>\n<p style=\"text-align: left;\">It is a longish book with a lot of interesting concepts and <a href=\"http:\/\/blog.technicalley.com\/nodding-is-believing\/\">examples<\/a>. It takes a couple of readings to fully appreciate the connection between different aspects of human behavior that make some things tip. I am writing this review just as I completed my second <a href=\"http:\/\/blog.technicalley.com\/audible-books-can-make-your-commute-a-pleasure\/\">listening<\/a>, and I am still pondering over all the concepts; I will probably come back and rewrite some of this as I begin to notice how these things tip day-to-day things one way or the other.<\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>The Tipping Point: How Little Things Can Make A Big Difference by Malcolm Gladwell After listening to this book twice, I am beginning to appreciate&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,37],"tags":[86,98],"class_list":["post-314","post","type-post","status-publish","format-standard","hentry","category-books","category-reviews","tag-audio-book","tag-behavioral-economics","wpcat-6-id","wpcat-37-id"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/technicalley.com\/central\/wp-json\/wp\/v2\/posts\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technicalley.com\/central\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technicalley.com\/central\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technicalley.com\/central\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technicalley.com\/central\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":0,"href":"https:\/\/technicalley.com\/central\/wp-json\/wp\/v2\/posts\/314\/revisions"}],"wp:attachment":[{"href":"https:\/\/technicalley.com\/central\/wp-json\/wp\/v2\/media?parent=314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technicalley.com\/central\/wp-json\/wp\/v2\/categories?post=314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technicalley.com\/central\/wp-json\/wp\/v2\/tags?post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}