🧐 Quiz: The “Billion-Dollar” Button
Imagine you are the CTO of a fast-growing fintech startup. Your team has spent the last six months building a custom “Payment Gateway” from scratch….
🧐 Quiz: Why did they spend so much on soup?
Imagine you are walking through your local supermarket. You see a massive display of Campbell’s Tomato Soup. It’s on sale for $0.79 a can—a great…
Seeing Inside: A Quick Guide to Modern Medical Imaging
When a doctor needs to “look under the hood,” they have several high-tech tools at their disposal. However, not all scans are created equal. Choosing…
Mastering the AI Co-Pilot: My 11-Step Workflow for Authentic Content
There is a common misconception that using AI to write a blog means clicking a button and walking away. If you’ve tried that, you know…
My Cardiac MRI Journey
The Context: Following up on my recent blood pressure management (Amlodipine & HCTZ), my doctor ordered a Cardiac MRI (CMRI) to get a high-definition look…
Never Swap Cables Again: A 5-Month Review of the NeoCharge Smart Splitter
If you’ve recently added a second electric vehicle to your garage, you’ve likely faced the “Charger Dilemma.” Do you pay an electrician thousands to upgrade…
Beyond Our Borders: Understanding Ethnocentrism
Welcome back! We just explored the False Consensus Effect, which explains why we think everyone shares our personal opinions. Today, we’re taking that concept to…
The “Everyone Thinks Like Me” Myth: Understanding the False Consensus Effect
Welcome back! We just looked at the Just-World Hypothesis and how we try to impose a moral order on a chaotic world. Today, we’re exploring…
The “What Goes Around” Fallacy: Understanding the Just-World Hypothesis
Welcome back! We just finished talking about the Barnum Effect, where we saw how easily we find “meaning” in generic statements. Today, we’re looking at…
The “It’s Like You’re Reading My Mind” Illusion: Understanding the Barnum Effect
Welcome back! We just wrapped up the Self-Fulfilling Prophecy, where we learned how our expectations can actually shape our reality. Today, we’re looking at a…
The Reality Architect: Understanding the Self-Fulfilling Prophecy
Welcome back! We just looked at the Ben Franklin Effect, where our actions toward others change our feelings about them. Today, we’re exploring one of…
The Favor Paradox: Understanding the Ben Franklin Effect
Welcome back! We just explored the IKEA Effect, which shows how we fall in love with things we build ourselves. Today, we’re looking at a…
The “I Built This” Pride: Understanding the IKEA Effect
Welcome back! We just covered the Endowment Effect, which explains why we value things more just because we own them. Today, we’re looking at a…
The “It’s Mine, So It’s Gold” Rule: Understanding the Endowment Effect
Welcome back! We just wrapped up Loss Aversion, where we learned that losing feels twice as bad as winning feels good. Today, we’re looking at…
The Sting of the Loss: Understanding Loss Aversion
Welcome back! We just looked at the Sunk Cost Fallacy and why it’s so hard to walk away from a bad investment. Today, we’re zooming…
The “Point of No Return” Trap: Understanding the Sunk Cost Fallacy
Welcome back to our series! We’ve already discovered why our calendars are always a mess (Planning Fallacy) and why we think everyone is watching us…
The Calendar Lie: Understanding the Planning Fallacy
Welcome back! We’ve already seen how we overestimate our future luck (Optimism Bias) and how we overestimate how much people are watching us (Spotlight Effect)….
The “Center of the Universe” Illusion: Understanding the Spotlight Effect
Welcome back! Following our look at the Optimism Bias, we’re diving into a bias that hits close to home for anyone who has ever felt…
The “It Won’t Happen to Me” Mindset: Understanding Optimism Bias
Welcome back to our series on cognitive biases! We’ve spent a lot of time looking at how our brains get stuck in the past (hindsight…
The Great Rewiring: How the Smartphone Changed a Generation’s Brains
We often talk about how technology connects us, streamlines our lives, and empowers us with information. But what if one of our most ubiquitous technologies—the…
