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The Reality Architect: Understanding the Self-Fulfilling Prophecy
Welcome back! We just looked at the Ben Franklin Effect, where our actions toward others change our feelings about them. Today, we’re exploring one of…
The Favor Paradox: Understanding the Ben Franklin Effect
Welcome back! We just explored the IKEA Effect, which shows how we fall in love with things we build ourselves. Today, we’re looking at a…
The “I Built This” Pride: Understanding the IKEA Effect
Welcome back! We just covered the Endowment Effect, which explains why we value things more just because we own them. Today, we’re looking at a…
The “It’s Mine, So It’s Gold” Rule: Understanding the Endowment Effect
Welcome back! We just wrapped up Loss Aversion, where we learned that losing feels twice as bad as winning feels good. Today, we’re looking at…
The Sting of the Loss: Understanding Loss Aversion
Welcome back! We just looked at the Sunk Cost Fallacy and why it’s so hard to walk away from a bad investment. Today, we’re zooming…
The “Point of No Return” Trap: Understanding the Sunk Cost Fallacy
Welcome back to our series! We’ve already discovered why our calendars are always a mess (Planning Fallacy) and why we think everyone is watching us…
The Calendar Lie: Understanding the Planning Fallacy
Welcome back! We’ve already seen how we overestimate our future luck (Optimism Bias) and how we overestimate how much people are watching us (Spotlight Effect)….
The “Center of the Universe” Illusion: Understanding the Spotlight Effect
Welcome back! Following our look at the Optimism Bias, we’re diving into a bias that hits close to home for anyone who has ever felt…
The “It Won’t Happen to Me” Mindset: Understanding Optimism Bias
Welcome back to our series on cognitive biases! We’ve spent a lot of time looking at how our brains get stuck in the past (hindsight…
The Great Rewiring: How the Smartphone Changed a Generation’s Brains
We often talk about how technology connects us, streamlines our lives, and empowers us with information. But what if one of our most ubiquitous technologies—the…