Category: Psychology
Advantages of Disadvantages
In his book “David and Goliath,” Malcolm Gladwell talks about cases where an apparent disadvantage may have helped an individual to actually perform better. He…
The Downside of Bonus
Dan Ariely, the renowned behavioral economist and the author of the widely popular book “Predictably Irrational” has some interesting things to say about the effect…
Effect of Technology: Are We Seeing More and Thinking Less?
An article in Medical News Today asks “Is Technology Producing A Decline In Critical Thinking And Analysis?” Much of today’s learning and research is relies…
An Interesting Speed Limiting "Nudge"
Here is an interesting “nudge” that I noticed near my local school recently. On one of the bigger streets adjacent to the school, the “School…
Too Many Choices Ruin The Sale
In his book “Blink,” Malcolm Gladwell describes an experiment where a store that offered over twenty different types of jam sold significantly less jam than…
Book Review: "Blink" by Malcom Gladwell
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell This is Malcolm Gladwell‘s second book after “The Tipping Point.” In The Tipping Point, Gladwell writes…
The Reality Of Virtual Reality
Do you remember your very first experience with virtual reality? Was it the flight simulator that you played on your PC? Or that car racing…
Irrational Economics
Ever since I stumbled upon the book Predictably Irrational, I have been fascinated by the field of behavioral economics. I have looked for other books…
What You See Is What You "Think" You Get
In his book “Blink,” Malcolm Gladwell writes about “Sensation Transference.” He describes what a beer manufacturer realized when they tried to figure out why their…
What You Create Is What You Love
In his book, “Predictably Irrational,” Dan Ariely describes what he calls the IKEA effect. This concept has been selected as one of Harvard Business Reviews’…