Tag: behavioral economics
The Biased Brain: A Guide to Your Mental Shortcuts
Have you ever wondered why you might believe something even when presented with evidence to the contrary? Or why you assume a brand is high-quality…
The Downside of Bonus
Dan Ariely, the renowned behavioral economist and the author of the widely popular book “Predictably Irrational” has some interesting things to say about the effect…
Predictably More Irrational?
I just read a post in Dan Ariely’s blog about the new expanded version of Predictably Irrational. Ariely writes: Predictably Irrational was first published…
Would This Be Design-2.0 Or Social-Designing?
Have you thought of a feature or an application that you wished your PC or Notebook supported? What if you could design it yourself? WePC.com…
Have You Been Nudged Today?
As I am listening to the audio version of the book “Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard H. Thaler and Cass…
Too Many Choices Ruin The Sale
In his book “Blink,” Malcolm Gladwell describes an experiment where a store that offered over twenty different types of jam sold significantly less jam than…
Book Review: "Blink" by Malcom Gladwell
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell This is Malcolm Gladwell‘s second book after “The Tipping Point.” In The Tipping Point, Gladwell writes…
Did Research Fundings Influence Economic Policies?
In my post Irrational Economics, I quoted some surprising observations from an article in The Atlantic titled “Dismal scientists: how the crash is reshaping economics.”…
Irrational Economics
Ever since I stumbled upon the book Predictably Irrational, I have been fascinated by the field of behavioral economics. I have looked for other books…
What You See Is What You "Think" You Get
In his book “Blink,” Malcolm Gladwell writes about “Sensation Transference.” He describes what a beer manufacturer realized when they tried to figure out why their…