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🧐 Quiz: The “Billion-Dollar” Button

Imagine you are the CTO of a fast-growing fintech startup. Your team has spent the last six months building a custom “Payment Gateway” from scratch….

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Beyond Our Borders: Understanding Ethnocentrism

Welcome back! We just explored the False Consensus Effect, which explains why we think everyone shares our personal opinions. Today, we’re taking that concept to…

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The “What Goes Around” Fallacy: Understanding the Just-World Hypothesis

Welcome back! We just finished talking about the Barnum Effect, where we saw how easily we find “meaning” in generic statements. Today, we’re looking at…

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The Reality Architect: Understanding the Self-Fulfilling Prophecy

Welcome back! We just looked at the Ben Franklin Effect, where our actions toward others change our feelings about them. Today, we’re exploring one of…

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The Favor Paradox: Understanding the Ben Franklin Effect

Welcome back! We just explored the IKEA Effect, which shows how we fall in love with things we build ourselves. Today, we’re looking at a…

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The “I Built This” Pride: Understanding the IKEA Effect

Welcome back! We just covered the Endowment Effect, which explains why we value things more just because we own them. Today, we’re looking at a…

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The “It’s Mine, So It’s Gold” Rule: Understanding the Endowment Effect

Welcome back! We just wrapped up Loss Aversion, where we learned that losing feels twice as bad as winning feels good. Today, we’re looking at…

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Posted in Cognitive Biases Psychology Uncategorized

The Sting of the Loss: Understanding Loss Aversion

Welcome back! We just looked at the Sunk Cost Fallacy and why it’s so hard to walk away from a bad investment. Today, we’re zooming…

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The “Center of the Universe” Illusion: Understanding the Spotlight Effect

Welcome back! Following our look at the Optimism Bias, we’re diving into a bias that hits close to home for anyone who has ever felt…

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Do you like the Google Pixel Watch?

Google just announced that their Pixel Watch should be in the market this fall. It is expected to compete with the Apple Watch, with similar…

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