Tag: behavioral economics
"The Power of Free" (Coffee, Ice Cream…) For Great Publicity
November 4, 2008
Reading about the free coffee, ice cream, doughnuts and other goodies that some companies are giving away on this election day, I was reminded of…
Book Review: " Sway" by Ori Brafman and Rom Brafman
September 23, 2008
“Sway: The Irresistible Pull of Irrational Behavior” Ori Brafman and Rom Brafman I was looking forward to this book after listening to two other eye-opening…
Does The Sun Go Around The Earth In France?
July 27, 2008
While flipping through the pages of the book “Sway: The Irresistible Pull of Irrational Behavior” by Ori Brafman and Rom Brafman, I came across this…
Book Review: "Freakonomics" – By Steven Levitt and Stephen Dubner
June 17, 2008
“Freakonomics – A Rogue Economist Explores The Hidden Side Of Everything” – By Steven Levitt and Stephen Dubner This is a book that will challenge…
Book Review: "Predictably Irrational" – by Dan Ariely
May 21, 2008
“Predictably Irrational: The Hidden Forces That Shape Our Decisions” – by Dan Ariely I just finished listening to the audio version of this book from…