Category: Psychology
Too Many Choices Ruin The Sale
In his book “Blink,” Malcolm Gladwell describes an experiment where a store that offered over twenty different types of jam sold significantly less jam than…
Book Review: "Blink" by Malcom Gladwell
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell This is Malcolm Gladwell‘s second book after “The Tipping Point.” In The Tipping Point, Gladwell writes…
The Reality Of Virtual Reality
Do you remember your very first experience with virtual reality? Was it the flight simulator that you played on your PC? Or that car racing…
Irrational Economics
Ever since I stumbled upon the book Predictably Irrational, I have been fascinated by the field of behavioral economics. I have looked for other books…
What You See Is What You "Think" You Get
In his book “Blink,” Malcolm Gladwell writes about “Sensation Transference.” He describes what a beer manufacturer realized when they tried to figure out why their…
What You Create Is What You Love
In his book, “Predictably Irrational,” Dan Ariely describes what he calls the IKEA effect. This concept has been selected as one of Harvard Business Reviews’…
Do You Answer The Question Or The Person Asking?
I just saw this interesting post titled “How a Self-Fulfilling Stereotype Can Drag Down Performance” by Shankar Vedantam from Washington Post’s Department of Human Behavior….
How Are You Primed Today?
Picture this. You walk from home to the movie theatre which is a block away. You watch a movie that has a very sombre story…
How Eyewitnesses Are Affected By Confessions
I was just browsing through my Google Reader this morning, and this MedicalNewsToday article caught my eye. There is an experiment described in the article. A…
Implicit Association Tests: Do You Know What You Really Think?
While listening to the audio book “Blink” by Malcolm Gladwell (review coming soon), I came across some examples of IAT tests. These are tests where…
