Tag: behavioral economics
Too Many Choices Ruin The Sale
In his book “Blink,” Malcolm Gladwell describes an experiment where a store that offered over twenty different types of jam sold significantly less jam than…
Book Review: "Blink" by Malcom Gladwell
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell This is Malcolm Gladwell‘s second book after “The Tipping Point.” In The Tipping Point, Gladwell writes…
Did Research Fundings Influence Economic Policies?
In my post Irrational Economics, I quoted some surprising observations from an article in The Atlantic titled “Dismal scientists: how the crash is reshaping economics.”…
Irrational Economics
Ever since I stumbled upon the book Predictably Irrational, I have been fascinated by the field of behavioral economics. I have looked for other books…
What You See Is What You "Think" You Get
In his book “Blink,” Malcolm Gladwell writes about “Sensation Transference.” He describes what a beer manufacturer realized when they tried to figure out why their…
What You Create Is What You Love
In his book, “Predictably Irrational,” Dan Ariely describes what he calls the IKEA effect. This concept has been selected as one of Harvard Business Reviews’…
Do You Answer The Question Or The Person Asking?
I just saw this interesting post titled “How a Self-Fulfilling Stereotype Can Drag Down Performance” by Shankar Vedantam from Washington Post’s Department of Human Behavior….
How Are You Primed Today?
Picture this. You walk from home to the movie theatre which is a block away. You watch a movie that has a very sombre story…
How Eyewitnesses Are Affected By Confessions
I was just browsing through my Google Reader this morning, and this MedicalNewsToday article caught my eye. There is an experiment described in the article. A…
Book Review: "The Tipping Point" by Malcolm Gladwell
The Tipping Point: How Little Things Can Make A Big Difference by Malcolm Gladwell After listening to this book twice, I am beginning to appreciate…
"The Power of Free" (Coffee, Ice Cream…) For Great Publicity
Reading about the free coffee, ice cream, doughnuts and other goodies that some companies are giving away on this election day, I was reminded of…
Book Review: " Sway" by Ori Brafman and Rom Brafman
“Sway: The Irresistible Pull of Irrational Behavior” Ori Brafman and Rom Brafman I was looking forward to this book after listening to two other eye-opening…
Does The Sun Go Around The Earth In France?
While flipping through the pages of the book “Sway: The Irresistible Pull of Irrational Behavior” by Ori Brafman and Rom Brafman, I came across this…
Book Review: "Freakonomics" – By Steven Levitt and Stephen Dubner
“Freakonomics – A Rogue Economist Explores The Hidden Side Of Everything” – By Steven Levitt and Stephen Dubner This is a book that will challenge…
Book Review: "Predictably Irrational" – by Dan Ariely
“Predictably Irrational: The Hidden Forces That Shape Our Decisions” – by Dan Ariely I just finished listening to the audio version of this book from…
